gray_dash
gray_plus
gray_dash

00

A Different Beat

ROLES

Design
Art Direction
Concept Design
CGI

SYNOPSIS

A leading medical website was looking for ideas to show the heart, red blood cells, white blood cells and cholesterol in non-traditional, non-monotone ways.

gray_dash
gray_plus
gray_dash
gray_dash
gray_dash

01

Selects

A Different Beat

gray_dash
gray_dash
gray_dash
gray_dash

02

Process

Initial Discovery

gray_dash
gray_dash
gray_dash
gray_dash

02A

Process

Initial Beauty Frames

gray_dash
gray_dash
gray_dash
gray_dash

02B

Process

The Chopping Block

gray_dash
gray_dash
gray_dash
gray_dash

03

Story Boarding

Step-By-Step

gray_dash
gray_dash
110719_HEART_WEBSITE_STORYBOARD_02
Simple to understand, essential to execution.
gray_dash
gray_dash

04

End Grid

Pretty Colors

gray_dash
gray_dash
112619_HEART_WEBSITE_ZOOM_1_3_C
HEART_1_0_001A
112619_HEART_WEBSITE_ZOOM_1_3_D
HEART_1_0_001B
111919_HEART_WEBSITE_CONCEPT_009D
gray_dash
gray_dash

05

Credits

NOTES

The Supergroup was awesome in giving me the freedom to really explore design concepts on the heart using a lot of sweet shallow depth-of-field and cinematic approaches.

gray_dash
gray_dash

An evident passion.

gray_dash
gray_plus
gray_dash
gray_dash
gray_plus
gray_dash